Creating the right atmosphere with fixtures tells customers, 'Buy Here'

Don't tempt fate with a cluttered sales floor and 'Do Not Sit' signs. Give your bikes the presentation they deserve.

When it comes to merchandising, hard parts often get short shrift in the showroom. What exactly is a hard good? For me, it's basically everything in the shop that isn't clothing. We're talking seats, exhaust systems and cans, bags (yes, bags), wheels, engines and even frames.

Where you display your merchandise makes all the difference as to whether it's going to sell. How you display these products can make or break a sale. Merchandising is the combination of how and where you arrange your displays.

Rebuilding or building new can be daunting. Sometimes all you need is a store-lift, which is often less painful on the wallet and just as productive. Your goal should be to have the following 10 matters cleared up on paper before starting.

For those of you wondering what qualifies me to suggest merchandising ideas for your store, let me introduce myself. For the last 16 years I have owned Merchandising Werx!, a merchandising consulting company that helps retailers sell their products to consumers.