In the motorcycle world, there are two kinds of companies — those that advertise and those that go out of business.

Make it easy and enjoyable for customers to give your shop their business.

Master Rebuilder Looking to retain more customers? Then you may want to employ specialized services Nov 1, 2006 By: Alan Mayes

Vintage motorcycles are hot right now, and rightly so. In the world of collector vehicles, bikes have long been overshadowed by antique cars. But bikes are coming into their own. Long-stored — and worse, long-ignored — basket cases and rolling carcasses are being resurrected. Some are being restored to their former glory; others are being transformed into choppers and bobbers.

Managers and owners of Big Twin dealerships are always looking for cost-effective ways to get their names and products before the public. One avenue that some dealers overlook is that of self-promotion through rallies and special events. Think about including something like this into your advertising/promotion budget, and be ready to reap the rewards.

Staffing for large events can be a huge challenge, possibly even an event killer if not done correctly. If your dealership's involvement in a rally or special event increases your traffic flow many times over, you need to be able to deal with the crowds in an efficient and competent manner.